we’re called tuulee for a reason.
Tuulee means the wind is blowing in Finnish.
We’re all about transparency, flexibility, and movement, working with you to create change. You can count on us to bring honesty, empathy and passion into every conversation.
Our priority is finding the right solution for your business, not selling in-house capabilities. That is why our core team is small, supported by a brilliant global network of minds who we partner with, depending on exactly what your challenge calls for. Partners include sustainability subject experts, data analysts, creative agencies, research experts, designers, illustrators, academics and activists.
our founder
Anna is from Finland, spent most of her life in London, and now lives in Amsterdam. After completing her degree in PPE at Oxford, she began her career at some of London’s top advertising agencies. In 2018, she graduated with a Master’s in Sustainability and Social Innovation with High Honours from HEC Paris, having written her thesis on methodologies to prevent greenwashing.
It was during her studies that Anna saw the massive gap between the worlds of sustainability and brand communications, and she decided to make it her mission to bridge them. She founded Tuulee in 2021 and hasn’t looked back since.
Anna is also an inspirational and motivating public speaker, available for bookings. She has been invited to speak at purpose and sustainability conferences, moderate panels, and lecture at world-class universities. If you would like to book her to speak at your event, fill out the booking form on our book us page.