Why we train people to fight greenwash.
‘Greener choice flights’ ✈️
‘Net zero plastic’ 👣
‘Eco friendly packaging’ ♻️
These are all claims made by brands that constitute as greenwash. We explain how and why in our ‘Fighting greenwash’ training at Tuulee.
Why we're fighting for better transparency in business.
I’m not a big believer in silver bullets, especially not when it comes to sustainability. The world’s problems are complex, as are the solutions needed to overcome them.
Yet for nearly every client and across almost all projects, I advocate for much greater transparency, internally and externally.